DOES SUNFLAG REMAIN THE BEST/ BIGGEST/ INSPIRING/ LIFE CHANGING COMPANY IN ARUSHA?

Tanzania is now one of the hottest place to invest in the world, due to increase in middleclass business people, with a tremendous demanding markets, uncovered business opportunities, labor from a million of graduates. Tanzania, the creamiest cake in East Africa is with so much opportunities, and especially now Arusha.

For five months now we have been on that research to bring you the 10 best/ biggest/ life changing/ inspiring private companies in Arusha. Companies that have offered employment, encourage creativity, failures not to be repeated, and successful foolhardiness.

So rumors has it that SunFlag is not only an impressive company, but an aggressive giant of a company, not only Arusha but in Tanzania. Its products are sold all over the world. The quality of their work remains unbeatable. It offers employment to more than 200 workers, providing them with transport, healthcare and lunch.

From a distance someone may be easily fooled that Sun Flag does not brand itself, because of no mesmerizing slogans and killer adverts like Vodacom or Coca cola, which are mainly the few things that most people believe branding is all about; seeing colorful billboards and flyers everywhere. SunFlag does it more traditionally without the all sophisticated, alluring or seductive ways; which am not say are not the best way to brand but SunFlag got away with traditional branding, well at least for now because competition in its industry is still very minimal.

§  Sun flag holds the same name, which is now a classic name that everybody already knows what it stands for, whenever you come into contact with it.

§  Sunflag has beat competition by producing products of the same quality, over and over, and now everyone is aware that sunflag T-shirts, shukaz, Rubegas, Vitenge, printing and etc, are nothing but best in quality and variety.

§  Sunflag puts a mark in every product it does making it is the number one exporter in Tanzania.

I could go on and on with the way sunflag has branded itself to become the large exporting giant of a company in Tanzania but soon there will be a full article for that in our magazine and right here.

But my question remains is it the best/ biggest/ life changing company in Arusha? Is it lucky because not many Tanzanian businessmen especially here in Arusha have an eye on what Sunflag does?

3 THINGS TANZANIA MANAGERS SHOULD KNOW;

           

3

 THINGS, TANZANIA MANAGERS SHOULD KNOW

                      ABOUT THEIR SALES PEOPLE.          

  
      
1.      In this country, most sales people hate their jobs as “sales executives,” only considering sales as a stepping stone to a better position. Instead many always end up QUITTING or GETTING FIRED.
Sales is only one of the many marketing components but a very crucial one, especially in our country where effective means of advertisements are limited.
A sales person should be regarded as the personal communicator of information, and a persuader of prospective clients with the skills of closing a sale. Growing businesses need to use sales people as communicators before anything else.
Most sales people and their managers choose to let sales be all about selling while marketing be all about customers satisfaction, this has led to many sales people acting like greedy vultures because they have targets to meet, and would care less about the company’s brand or the client’s needs.

2.      Mangers should know that the sales people are their ambassadors in a journey of creating great household names, which means they have to be fully trained to be able to close sales, while maintaining a great lasting relationship with the clients.
In this country selling is regarded as the lowest-rated job category making many Tanzanian young men take the profession for granted. A company that chooses to respect and listen to their sales team has chosen to build a great image for itself. Yes! A sales person has not done his job until he closes a sale, but that is not all a sales person has to do for your company.
 With the need for Innovations and creativity in managing a great brand, this team that is always out there meeting clients and competitors should be given a chance and knowledge to participate in Innovations and creativity. They need to be trained to know all the tricks and necessary skills required to be professional sales people; otherwise they go out there and destroy the reputation of your business.
As long as a sales person is well trained and proven to be a good employee, closing or not closing, these people play a big role in your company. They advertise you directly to potential clients, they generate possible leads, they participate in creating success of new and old products, and they remind potential clients of your brand. So don’t just expect them to close sales, expect them to be professional in their everyday journey of building not just a good brand but an excellent one.

3.      When the sales person doesn’t close a sale, don’t directly assume he/she is not good enough. Go through you brand once more; is your price reasonable? Your targeting? Did your competitor improve something? Is your sales team not well trained? Are you missing something here? If the answers to these questions satisfy you, then you can think of firing your sales person.

EFFECTIVE MARKETING VS AMATUER MARKETING IN TANZANIA.

EFFECTIVE MARKETING VS AMATUER MARKETING

 IN TANZANIA.

Tanzania is one of the countries with the highest market competition in the world; it comes from both inside and outside the country. The bad news is, competition from outside Tanzania comes from well branded products, something that many Tanzanian’s know nothing about or care to. Despite the fact that Tanzania companies are able to operate at lower costs and are rich of the local knowledge, there is the worst news that the Tanzania markets are well exposed, and committed to these international brands.

But, the good news is the only thing missing is building and maintaining powerful brands to win our own markets.

To get a respectable market share, you need to be good at marketing and you need to have a really, really, really good marketing team.

It is pure common sense that giving away brochures, placing ads in the loco news, commercials on television and having a little sales team out there, will not bring in clients like rainfall. All that can work a little bit, but don’t be surprised if only three people call or no one even pops in to see what’s up.

To Extend and maintain a great number of customers, you need so much more than an advertising project. You need an aggressive, gorilla war advertising campaign.

You can do this by running a powerful advertising campaign with a unique selling preposition after reasoning customer economic behavior, expectations and your brand position. You need to include promotion strategies that will make your customers and community know you like the palm of their hands, and love you all the way.

And then branding, even though it includes most of the things mentioned above, I have to emphasize on it to make you understand how crucial it is.

A good brand helps you create customer loyalty. It makes up for your mistakes, it rings in the head of you customer like a sweet chariot melody and most of all it creates a good future for your product sales.

Budget is also another important aspect; you need to think of the ROI before you blindly invest in any advertising campaign. Don’t just Google or copy what your competitors do, before you are sure it is the best way out both effectively and economically.

Don’t keep up with the printing companies’ sales people who care nothing about building you a great brand. Its now a common habit in this country for printing companies’ sales people to hunt around like greedy vultures every where, some of these guys don’t even own an office or belong to any printing company, but they can get you into printing and printing till your head is out of ink and you can’t think straight any more.

For any consultations or branding services, please visit our creative director at our studio at the Nanenane grounds, Njiro and she will be happy to answer all your questions.

Tycoon Branding Company.

Hotline: 0764 666 007

What Airtel did to Vodacom brand? (Tanzania)

In Tanzania we say “Ngoma droo,” we can also call this tag of war “kutangulia sio kufika.”

If anyone knows the Airtel story then they know how aggressive it is in business, what it did to vodacom is nothing personal though, just business. Airtel embraced branding as one of the most important aspects to help them cover market growth, financial performance, cultural aspects and government relations, which they happily did in only one year all over Africa.

After buying Zain and its operations in 15 countries, Airtel was officially launched in Africa in 2010. Their plans to cover Africa, to rebrand in a continent which is absolutely diverse was definitely a major challenge and given there were well established companies like Vodafone(Vodacom TZ) and MTN.

In Tanzania we have seen this transformation three times; from celtel to zain, before we could adapt it changed to airtel and to this day we hardly know what to call it anymore.

But during this last transformation, Vodacom was also rebranding where we saw it move from a colour mostly used in bathrooms to the most powerful action oriented colour, psychologically proven to make people take action; red! As if all that wasn’t enough, Vodacom’s new logo was amazingly modern and perfect, everyone was aware of it kids, old, blue, yellow and black people. But beforeVodacom couldn't cherish the attention, along came Aritel with almost the same image and everything that people could hardly differentiate them.



by tycoon branding co.



Now that was not all; whatever Vodacom was doing Airtel did it better. Airtel became part of our towns and if Airtel ever moved away from us our towns would look deserted. Airtel moved to every part of this country negotiating, sponsoring, cheating, helping, employing, annoying, entertaining, and everything else any giant company does. It even made rebranding the new way out.

Bidhaa iliyouzwa kuliko zote kwenye maonyesho ya nanenane 2012

Ege farm fresh oil.

EGE FRESH FARM OIL.

Mafuta ya alzeti ya Ege farm fresh oil yamesifiwa na watu wengi mno na kununuliwa na idadi ya wengi kuliko bidhaa yoyote katika maonyesho ya nanenane mwaka huu.

An emollient extracted from sunflower seeds, rich in essential fatty acid. Expressed from the seed of the Sunflower plant. It is rich in Vitamins A,C, D, and E. The high Vitamin E content makes this oil especially helpful for delicate and dry skin. Sunflower Oil has a protective effect on the skin. It is believed to have healing properties when applied to bruises and skin conditions.

Features:

       Light Yellow, very Clear and Brilliant

       Free Fatty Acid %: 0.05 0.1%

      Total Saturated Acids: 8.1 16.0%

Ushindi wa keen feeders kwenye maonyesho ya nanenane unahitaji pongezi kubwa.

Kwa kifupi tu ni kwamba, wafanyabiashara wengi kama sio wote Tanzania wanaweza kujifunza mambo mengi kutoka kwa Keen feeders.

Keenfeeders ni wataalam wa kilimo na mifugo ambao bidhaa zao zinanatengenezwa kwa utaalam wa hali ya juu. Mara ya kwanza nilipoona bidhaa za keen feeders na brand image yao kuanzia calenders, uniform, office, na package ya bidhaa zao sikuamini kama ni ya mtanzania.

 Na katika pitapita zangu kutembelea mabanda na wafugaji nanenane nikagundua kua wafugaji, wakuulima wengi na hata wafanyakazi wa Taso walikua na imani kubwa sana na Keen feeders. Huwezi kumueleza mfugaji kibaya chochote kuhusu keen feeders akakuelewa.

Na nilipofanikiwa kukutana na director wa keen feeders nkaelewa siri kubwa ya mafanikio ya brand yao. Director wao ni mskivu sana kuliko muongeaji, tofauti na madirector wengi Tanzania; wanapenda kujifanya wanajua hivyo kupoteza muda wote kuelekeza badala ya kujifunza maoni ya watu na kuyafanyia kazi yale yanayo faa. Wafanyakazi wa Keen feeders wakanidokeza juu ya heshima waliyokua nayo kwa boss wao na ilivyo rahisi kufanya nae kazi.

keep up keen feeders, you deserve the first position and the good news  is the result of the research Tycoon branding company did, shows there is so much glory  ahead of you to accomplish because so many people believe in you and your brand is so close to perfect.