3 THINGS TANZANIA MANAGERS SHOULD KNOW;

           

3

 THINGS, TANZANIA MANAGERS SHOULD KNOW

                      ABOUT THEIR SALES PEOPLE.          

  
      
1.      In this country, most sales people hate their jobs as “sales executives,” only considering sales as a stepping stone to a better position. Instead many always end up QUITTING or GETTING FIRED.
Sales is only one of the many marketing components but a very crucial one, especially in our country where effective means of advertisements are limited.
A sales person should be regarded as the personal communicator of information, and a persuader of prospective clients with the skills of closing a sale. Growing businesses need to use sales people as communicators before anything else.
Most sales people and their managers choose to let sales be all about selling while marketing be all about customers satisfaction, this has led to many sales people acting like greedy vultures because they have targets to meet, and would care less about the company’s brand or the client’s needs.

2.      Mangers should know that the sales people are their ambassadors in a journey of creating great household names, which means they have to be fully trained to be able to close sales, while maintaining a great lasting relationship with the clients.
In this country selling is regarded as the lowest-rated job category making many Tanzanian young men take the profession for granted. A company that chooses to respect and listen to their sales team has chosen to build a great image for itself. Yes! A sales person has not done his job until he closes a sale, but that is not all a sales person has to do for your company.
 With the need for Innovations and creativity in managing a great brand, this team that is always out there meeting clients and competitors should be given a chance and knowledge to participate in Innovations and creativity. They need to be trained to know all the tricks and necessary skills required to be professional sales people; otherwise they go out there and destroy the reputation of your business.
As long as a sales person is well trained and proven to be a good employee, closing or not closing, these people play a big role in your company. They advertise you directly to potential clients, they generate possible leads, they participate in creating success of new and old products, and they remind potential clients of your brand. So don’t just expect them to close sales, expect them to be professional in their everyday journey of building not just a good brand but an excellent one.

3.      When the sales person doesn’t close a sale, don’t directly assume he/she is not good enough. Go through you brand once more; is your price reasonable? Your targeting? Did your competitor improve something? Is your sales team not well trained? Are you missing something here? If the answers to these questions satisfy you, then you can think of firing your sales person.

EFFECTIVE MARKETING VS AMATUER MARKETING IN TANZANIA.

EFFECTIVE MARKETING VS AMATUER MARKETING

 IN TANZANIA.

Tanzania is one of the countries with the highest market competition in the world; it comes from both inside and outside the country. The bad news is, competition from outside Tanzania comes from well branded products, something that many Tanzanian’s know nothing about or care to. Despite the fact that Tanzania companies are able to operate at lower costs and are rich of the local knowledge, there is the worst news that the Tanzania markets are well exposed, and committed to these international brands.

But, the good news is the only thing missing is building and maintaining powerful brands to win our own markets.

To get a respectable market share, you need to be good at marketing and you need to have a really, really, really good marketing team.

It is pure common sense that giving away brochures, placing ads in the loco news, commercials on television and having a little sales team out there, will not bring in clients like rainfall. All that can work a little bit, but don’t be surprised if only three people call or no one even pops in to see what’s up.

To Extend and maintain a great number of customers, you need so much more than an advertising project. You need an aggressive, gorilla war advertising campaign.

You can do this by running a powerful advertising campaign with a unique selling preposition after reasoning customer economic behavior, expectations and your brand position. You need to include promotion strategies that will make your customers and community know you like the palm of their hands, and love you all the way.

And then branding, even though it includes most of the things mentioned above, I have to emphasize on it to make you understand how crucial it is.

A good brand helps you create customer loyalty. It makes up for your mistakes, it rings in the head of you customer like a sweet chariot melody and most of all it creates a good future for your product sales.

Budget is also another important aspect; you need to think of the ROI before you blindly invest in any advertising campaign. Don’t just Google or copy what your competitors do, before you are sure it is the best way out both effectively and economically.

Don’t keep up with the printing companies’ sales people who care nothing about building you a great brand. Its now a common habit in this country for printing companies’ sales people to hunt around like greedy vultures every where, some of these guys don’t even own an office or belong to any printing company, but they can get you into printing and printing till your head is out of ink and you can’t think straight any more.

For any consultations or branding services, please visit our creative director at our studio at the Nanenane grounds, Njiro and she will be happy to answer all your questions.

Tycoon Branding Company.

Hotline: 0764 666 007