EFFECTIVE MARKETING VS AMATUER MARKETING
IN TANZANIA.
Tanzania is one of the countries with the highest market competition in the world; it comes from both inside and outside the country. The bad news is, competition from outside Tanzania comes from well branded products, something that many Tanzanian’s know nothing about or care to. Despite the fact that Tanzania companies are able to operate at lower costs and are rich of the local knowledge, there is the worst news that the Tanzania markets are well exposed, and committed to these international brands.
But, the good news is the only thing missing is building and maintaining powerful brands to win our own markets.
To get a respectable market share, you need to be good at marketing and you need to have a really, really, really good marketing team.
It is pure common sense that giving away brochures, placing ads in the loco news, commercials on television and having a little sales team out there, will not bring in clients like rainfall. All that can work a little bit, but don’t be surprised if only three people call or no one even pops in to see what’s up.
To Extend and maintain a great number of customers, you need so much more than an advertising project. You need an aggressive, gorilla war advertising campaign.
You can do this by running a powerful advertising campaign with a unique selling preposition after reasoning customer economic behavior, expectations and your brand position. You need to include promotion strategies that will make your customers and community know you like the palm of their hands, and love you all the way.
And then branding, even though it includes most of the things mentioned above, I have to emphasize on it to make you understand how crucial it is.
A good brand helps you create customer loyalty. It makes up for your mistakes, it rings in the head of you customer like a sweet chariot melody and most of all it creates a good future for your product sales.
Budget is also another important aspect; you need to think of the ROI before you blindly invest in any advertising campaign. Don’t just Google or copy what your competitors do, before you are sure it is the best way out both effectively and economically.
Don’t keep up with the printing companies’ sales people who care nothing about building you a great brand. Its now a common habit in this country for printing companies’ sales people to hunt around like greedy vultures every where, some of these guys don’t even own an office or belong to any printing company, but they can get you into printing and printing till your head is out of ink and you can’t think straight any more.
For any consultations or branding services, please visit our creative director at our studio at the Nanenane grounds, Njiro and she will be happy to answer all your questions.
Tycoon Branding Company.
Hotline: 0764 666 007
