Tanzania is now one of the hottest place to invest in the world, due to increase in middleclass business people, with a tremendous demanding markets, uncovered business opportunities, labor from a million of graduates. Tanzania, the creamiest cake in East Africa is with so much opportunities, and especially now Arusha.
For five months now we have been on that research to bring you the 10 best/ biggest/ life changing/ inspiring private companies in Arusha. Companies that have offered employment, encourage creativity, failures not to be repeated, and successful foolhardiness.
So rumors has it that SunFlag is not only an impressive company, but an aggressive giant of a company, not only Arusha but in Tanzania. Its products are sold all over the world. The quality of their work remains unbeatable. It offers employment to more than 200 workers, providing them with transport, healthcare and lunch.
From a distance someone may be easily fooled that Sun Flag does not brand itself, because of no mesmerizing slogans and killer adverts like Vodacom or Coca cola, which are mainly the few things that most people believe branding is all about; seeing colorful billboards and flyers everywhere. SunFlag does it more traditionally without the all sophisticated, alluring or seductive ways; which am not say are not the best way to brand but SunFlag got away with traditional branding, well at least for now because competition in its industry is still very minimal.
§ Sun flag holds the same name, which is now a classic name that everybody already knows what it stands for, whenever you come into contact with it.
§ Sunflag has beat competition by producing products of the same quality, over and over, and now everyone is aware that sunflag T-shirts, shukaz, Rubegas, Vitenge, printing and etc, are nothing but best in quality and variety.
§ Sunflag puts a mark in every product it does making it is the number one exporter in Tanzania.
I could go on and on with the way sunflag has branded itself to become the large exporting giant of a company in Tanzania but soon there will be a full article for that in our magazine and right here.
But my question remains is it the best/ biggest/ life changing company in Arusha? Is it lucky because not many Tanzanian businessmen especially here in Arusha have an eye on what Sunflag does?